Online and Offline marketer


Date Published Thu, 06 Jul 2017 16:53:35 +0000

Contract Type Full Time

Salary Negociable

Location Buéa

Required Experience 1-3years

Expiry Date July 11

Description

Duties 

  • Collate and report back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity.  

  • Produce marketing communication briefs for external agencies

  • With the rest of the Marketing Communications team act as a brand guardian in terms of look and feel of online communications as well as tone of voice of copy.

  • Writing informative and effective search engine optimised copy for the website and external blog postings.

  • Using the CRM to maximise online marketing opportunities.

  • Managing the company’s email marketing campaigns.

  • Monitoring return on investment for the different online marketing campaigns.

  • Managing the organisations Social Media accounts ensuring all copy is relevant for the different platforms.

  • Managing the content diary for social media content.

  • Keeping up to date with changes and advances in social media and advising on new channels and approaches to adopt.

  • Produce briefs for printing, production with all relevant information to ensure efficient processing of each stage of prints process.

  • Monitoring social media for company mentions and engaging with customers where relevant.

Profile

  • Previous online marketing experience ideally from the same or similar industry of 2 years

  • Degree educated with a minimum of a 2.1 in a relevant degree.

  • A CIM qualification would be an advantage but not essential.

  • Analytical and proactive approach to online marketing.




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