MARKETING MANAGER

Category: Admin Jobs Location: Douala

Date Published Mon, 12 Jun 2017 10:44:18 +0000

Contract Type Full Time

Salary Competitive

Location Douala

Required Experience 1-3years

Expiry Date June 25

Description

Purpose:

 1.    Provide brand level input to UCB marketing strategy and functional decision making;
 2.    Develop long term brand strategy and annual game plan;
 3.    Manage the implementation of game plan and ensure delivery of volume and profit goals;
Key outputs :
 1.    Develop, recommend and implement annual game plan covering all aspect of the marketing mix (advertising, media, PR, promotion,
 packaging, pricing and product) to ensure delivery of volume and profit goals;
 2.    Allocate, manage and control brand budget;
 3.    Initiate, build and maintain effective working relationship  with other function in the order to lead and /or influence decisions and work on joint project;
 4.    Manage and develop subordinates (Brand/ Assistant Brand Manager etc.) using the best tools and process;
 5.    Act as brand champion on all brand initiatives;
 6.    Pro-actively identify growth opportunities for the brand through the Growth Drivers Initiatives;
 7.    Evaluate all marketing activity;
 8.    Develop long term Brand Strategy for input into strategic plan (including launching of new brand) ;
 9.    Manage external agencies ;
 10.  Constantly review efficacy of the game plan and amend as appropriate.
KPI
 1.    Brand profitability;
 2.    Brand share and volume;
 3.    Brand penetration ;
 4.    Brand image measure.
Qualification
 University degree (preferably MBA) in business or related field and at least 5 year track record in a senior sales/marketing/customer facing role
Experience
 1.    Marketing or relevant industry related experience in FMCG, ideally
 beverage industry, with experience of managing brand portfolio
 2.    Prior experience in a brewing company is an advantage
 3.    Strategy vision
 4.    Deep understanding of the big picture (macro PESTEL etc)
 5.    Strong leader
 6.    Bilingual English and French
 7.    Good driver with a valid license

Admissibility deadline June 25, 2017



Apply By Filling The Form Below


Name:
  
Email:
  
Phone Number:
  
Upload Resume/CV:
  
 
type your email and click on proceed to start the mobile application process
Email: